About the fairsResults and news about the most important fairs
theMICAM is still the center of the world
The September 2016 edition ended in Milan with a solid result, recording 44,668 attendees, 26,543 of which came from abroad (+8.4%). Germany, in pole position, records a 27% growth, followed by Asian countries like South Korea, which grows by 37%, and China with a +30%.
GDS backs down
In 2017, in fact, the July edition will move to September. The precise dates have not been communicated yet, and probably the location will change too. The decision has been taken after the latest edition recorded the withdrawal of 140 out of 880 exhibitors, with a drastic drop in visitors, which went from 15,500 (July 2015) to 12,500.
The new B&B
Bread & Butter by Zalando celebrated its debut at the Arena Berlin with a trendy show for everyone where fashion, music and food were brought together. For the first time, Bread & Butter was open to consumers, who were invited to discover what is trendy according to the brands they love. Following the “see now, buy now” concept, the most important products were immediately available online.
Milano Unica gets off on the right foot
Over 6,000 companies visited the booths at Fieramilano Rho last September, a number in line with 2015. Important international attendees from: USA, China, United Kingdom Japan, Russian Federation and Korea. Starting from 2017, the autumn/winter edition will be brought forward, from 11th to 13th July, and it will become the first big international textile and accessories show on the calendar.
Five new sections for WHITE
WHITE attendance rates skyrocket to over 22,000 (+10% compared to September 2015), recording a +5% increase in the number of buyers. There is an important increase in the foreign segment with +16% buyers mostly from: Japan, China and Northern Europe. The number of buyers from the United States grows too.