APLF Hong Kong, sustainable fashion platformIn order to respond to a global market that is facing a Fashion Revolution, the Asian trade fair organisation offers a structured strategy.
Aware that the theme of sustainability now goes through every aspect of our lives, but above all that a growing number of designers and stylistic teams are desperate for producers of eco-friendly materials and components, the Hong Kong fair maximises its commitment to environmental protection, proposing itself as the “Sustainable Sourcing Platform in the Asia Pacific Region”. It does so by putting in place a series of behaviors, initiatives and events that respond to the needs of what is now called a real Fashion Revolution. The aim is to develop a large “business community” committed to integrating each one in its own sphere themes such as traceability, sustainable production, reuse of waste. This year – through a digital campaign – will be launched a program for the identification and enhancement of the most active exhibitors on this front. During the fair an intense program of conferences and seminars will deepen hot topics. Among the most important we mention the “Sustainable Fashion Conference” scheduled for the morning of March 14th, followed in the afternoon by the “Sustainability in the Leather Supply Chain Conference”. A selection of sustainable products will be on display in the heart of the section dedicated to components named Materials+.
Turning to the contents of the fair, in spite of a raw hides market returned to levels of the financial crisis of 2008 with a decrease in global demand estimated between 10 and 30%, to APLF goes the pavilions dedicated to tanneries of the Hong Kong convention centre and are sold out as usual. Organisers announce the presence of over 20 national groups from the main leather exporting countries. To solve the chronic lack of space in the section dedicated to leather, the fair is working on a radical redistribution of space for the 2020 edition. Organisers have announced that next year APLF Leather will move from level 1 to level 3 where it will gain more space, while Materials +, Fashion Access and Cashmere World will move to level 1; returning to this year’s edition, given the success, the Leather Naturally Zone, launched for the first time in Shanghai at ACLE 2018, the area will also be set up in Hong Kong.