Michelin Soles – JV International
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with its partnership development offices in Como and a design & product development center in Verona, whilst the headquarters is in Hong Kong China, as well as a production site and an R&D center. The Italian office handles the entyre process, from strategic planning, screening of new technologies, R&D, design development, partner relationship management to marketing and communication activities for the MICHELIN-branded products. Thanks to their long experience in sole design and co-design of technical footwear, JV international has created an innovative product development center in Verona.