Newlast was born in the 90s in Tortona, in the province of Alessandria.
In 2000 with the birth of Newlast International SA, with headquarters in Switzerland, it consolidates the objective of the group to propose an integrated program, highly technological, starting from the design and processing of the form that goes up and down to the marketing of the shoe itself.
2002 was the year of the boom for the company; because V2 Elettronica was absorbed.
In 2004, the international crisis had a serious impact on the footwear market, which suffered an unexpected and very sudden setback. In order to react to the crisis, the group is forced to relocate its production.
Quality, innovation and research have always been the guiding principles of the Newlast group.
Among its products known worldwide, in addition to the most advanced systems for modification, design, prototyping and production of forms, Newlast offers CAD/CAM platforms, systems for digitalization. The flagship is the collaboration with the Swiss society UTD, creator of the RightShoes platform, which helps consumers choose the right size of shoes without having to physically test them.