“The company I would like to have”, according to AssomacAssomac’s Annual Meeting has addressed the new business models for a changing world, as well as taking stock of the situation in the sector.

May 26, 2018

On May 25th, in Vigevano, Gabriella Marchioni Bocca, president of Assomac, opened  the Assembly of the National Footwear, Leather Goods and Tannery Manufacturing Association, pointing out that in recent years the event has always coincided with remarkable national and international political occurrences. In this 2018, it concided with the formation of the new Lega/Cinque Stelle government to which the president immediately addressed a thought:

On the national front, we are not able to predict what the new government will do. Of course, without entering into political merit, we hope that the demands of the business system are preserved, that this country can continue to invest in industry and not in welfarism in order to remain a leader in exports, that companies can be supported in research and in process and product innovations, keeping the value of the Made in Italy high in the world. We do not ask for favours, but for a policy that supports industry with simple, slender and effective mechanisms that look at young people as a real resource.


Once the policy has been set aside, the president has placed the emphasis on all Assomac activities “they aim to accompany companies in changes”.

It all starts with the Targa Verde, the tool to certify the ability of associated companies to be innovative and attentive not only to productive but also to environmental needs, which have already joined 30 companies, to then move towards Industry 4.0 “a necessary structural bridge to change the sustainable development model, whose keywords are: process automation, robotics and intelligent machines capable of communicating with each other (MachineToMachine) and interfacing with supervisory systems in a simple way”.

The association’s promotion activities around the world are significant too, thanks also to the precious collaboration of the Ministry of Economic Development and ICE-Agency. Important results were achieved and the foundations were laid for the realization of new projects in Egypt, Pakistan, Cuba, Vietnam, Colombia, Bosnia and Herzegovina, Russia and Iran (where work has already begun to create an Italian-Iranian Tanning Technology Centre).

The SIMAC fair experience was excellent and in 2018 it has grown by 18% in terms of visitors and 20% in terms of exhibition space and so has the visibility of the site of the event (a sort of permanent fair), which has been viewed over 250 thousand times by 150 different countries.

Attention is given also to the training activities of the new managerial generations: the program consists of creating a real AssomAcademy 4.0 with integrated customized training programs for participants.

Finally, let’s look at the financial world: “There are new approaches and signs of interest by external worlds towards our sector, like the entry of an American fund into one of our companies. Perhaps a new range of opportunities”.

Companies awarded during the assembly

Business organization and younger generations

raffaele-secchiThe debate, entitled “The company I would like to have”, involved Professor Raffaele Secchi of LIUC Business School and focused on how to develop efficient organizational models and better manage production processes in a profoundly changing international context. “Successful examples connected to the Sharing Economy, teach how important it is to foresee, understand and anticipate changes. I believe it is important for the sector to sell increasingly more services as well as machines; evolving the company organization in a lean perspective, considering opportunities offered by digitization and extending Industry 4.0 to people, involving them in a continuous training process, contaminating companies with learning opportunities”.

sandro-salmoiraghi“The company I would like to have”, will always require specialized personnel and Federmacchine’s president Sandro Salmoiraghi has focused exactly on this point, after recalling how much Assomac’s businessmen should be proud of their business which is able to exceed the export of the famous three Italian ‘F’ (Food, Fashion, Furniture that count an export of 77 billion euro against the 178 of the mechanical production). Salmoiraghi said: “My real concern is education. Families and young people must be helped to understand that the country does not need lawyers, but rather industrial experts”.

Growing data, but some perplexity

After a good performance in the three-year period 2014-2016, the turnover of the machinery sector recorded an additional + 10.40% in 2017, reaching 690 million euro. Exports are still and absolutely protagonists since they represent 75% of turnover and in 2017 they managed to grow again by 10 percentage points for a total export of 514 million euro. The guide to the classification of the sector is entrusted to tannery machines, followed at a short distance by those for the footwear industry. And if all these entries are said to be growing, the sector of leather goods machines is the only one to suffer a negative downturn.
Commenting these data Gabriella Marchioni Bocca expressed slight concern:

Despite being positive, we feel the sensation of a certain slowdown. It could be a physiological decline or a reaction to the situation of international uncertainty, in relation to the protectionist policies threatened or implemented by some countries.

Assomac http://http://www.assomac.it/pubblico/en

ASSOMAC, the National Association of Italian Manufacturers of Footwear, Leathergoods, Tannery Machines and Accessories, is the association which gathers – […]

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