Desma: future horizonsInnovation, dialogue with partners and clientele, and idea exchanges: for two days, the Desma House Fair was at the centre of the global footwear industry, registering record numbers: 780 professional visitors from 6 continents and 54 exhibitors.
Right from the start, it was easy to see that Desma House Fair’s horizon represents the future: that of new technologies in automation and personalisations, as the great protagonists of its biennial event. On 19 September, visitors arriving at Desma’s production facilities in Achim had their feet scanned at the “FitStation”, which right there before them sent their data to the company’s production site in Belgium. Thus, thanks to innovative multi-section injection (MSI) technology, it was possible to produce a personalised and made-to-measure pair of shoes in the desired colours and design, and deliver them the very next day to the event’s guests.
On 19 and 20 September, this was the gift to the 780 visitors who visited the biennial fair promoted in-house by Desma, in order to present the latest technologies developed by the company, while also favouring networking alongside a group of partners representing the entire footwear supply chain: from suppliers of materials to design services, from producers of components to footwear manufacturers… All in all, 54 exhibitors used this occasion to present their latest innovations.
“It was not just a simple matter of visiting a fair. – commented Christian Decker, technical director of Desma – Here, industry professionals had the opportunity to discuss innovation and completely new technologies. Like the FitStation of the Desma Innovation Centre, our new multi-section injection technology, and the ‘2018 Concept Shoe’, which combines design, new materials, technologies, and production integrated into one sole product”.
The event was also the occasion for announcing the next developments of the Germany company: the construction of a new headquarters with a production area of 12,500 square metres and another 4,500 square metres of office space. The aim is always that of shortening lead times and offering better products of exceptional quality to customers.
An investment that looks to the future, which has seen an increase in the company’s productive capacity and inventory, the doubling of the available production areas, and the optimisation of work flows, occurring over the last few months.