Ermenegildo Zegna: the custom MY Cesare sneakerThe world of leading brands meets the sneaker and proposes projects that focus on the same “tailor-made effect” of the clothing collections. Ermenegildo Zegna is no exception to this rule, with its “My Cesare” shoe, which was the star of the fashion show dedicated to its collection XXX.
An exclusive project that is fully customisable: the iconic My Cesare presents an innovative multi-material construction that can be personalised by choosing the desired Pantone colours of the logo, overlapping mesh, upper, leather details, and ultralight rubber sole. A new milestone for the sneaker in the fashion industry.
The personalisation can be done in both the physical stores of Ermenegildo Zegna – including select boutiques around the world -, as well as online on with Farfetch and WeChat, thanks to an interactive app. Once ordered, in only 6-8 weeks’ time your very own custom model will be ready.
For the launching of My Cesare, Zegna has involved several celebrity endorsers, from the American musician Topaz Jonas, to the Latin-American singer A. Chal and model Sonny Hall, who will all share through photos and videos their stories and experiences in personalising the sneaker.