Fashion Change: a change of standards in fashionA book that expresses the experience of Out of Fashion, the first training course dedicated to sustainable fashion, outlining the roadmap for a fashion with greater awareness and attentiveness to environmental and ethical themes.
That there was a need to change the way things are done in fashion is an indisputable fact: it was no longer possible to pretend that we didn’t know how the fashion industry is the second greatest polluter, right after the oil industry. That the current model of excessive consumption floods the planet with waste. That a lack of ethics and social responsibility in the production chain can lead to dramatic consequences, just like the events that unfolded in Rana Plaza.
To help stimulate a reversal and promote a more responsible culture in fashion, Connecting Culture, the non-profit research agency founded by Anna Detheridge, launched the ambitious Out of Fashion project in 2014, a training course aimed at young sector professionals that takes a critical approach to the fashion system. Contributing to its realisation are international experts in the fields of fashion, art, ethics, production, communication, economy… with a curriculum that takes a look at the environmental impact of production, aesthetic excesses and consumerism, the crisis in consumption, while also outlining virtuous experiences and good business practices.
The course was made possible thanks to the partnership between Fondazione Gianfranco Ferrè and CNA Milano and, by now, is already at the end of its fourth edition: the extraordinary experiences of these four Masterclasses have been gathered together and presented as part of Fashion Change, the book edited by Connecting Culture, which alternates the contributions of entrepreneurs, scholars, technicians, intellectuals, fashion designers, and important figures in the field of sustainable fashion.
“Our goal was the expression of a collective work, meant to act as a guide, or rather a roadmap to the change that fashion, if treated with due respect, can undertake in the world we live in”, explained Anna Detheridge.
The book is divided into seven chapters dedicated to leading themes in the culture of fashion awareness: materials and their impact on the environment, technological innovation of the textile industry, traceability along the supply chain and respect for the workforce, high craft workmanship and the recovery of tradition, and the relation between art and fashion.
More than a book, it is a manifesto: Fashion Change is aimed not only at consumers or individuals interested in fashion, but also at the future, highlighting new themes and possible scenarios, while describing projects and identifying values. “The students of the course, young men and women who arrived from all over Italy and abroad, are proof of the fact that change is already underway – concludes Anna Detheridge on an optimistic note – and that the younger generations want to be a part of it: Fashion Change is dedicated to them”.