Guide to textile trade fairs: which one to choose? [Special Textiles 2019]A brief key to interpretation of the most important events of the complex panorama of the textile sector
How do you orient yourself in the panorama of textile fairs worldwide? Which events are best suited for stylistic research? If you work in the accessories sector, is it worth attending more fashion-oriented fairs?
The first question to be asked is whether, working almost exclusively in the accessories sector, it is useful to attend fairs designed mostly for clothing.
The answer is obviously yes because, as never before, the contamination between fashion and accessory is strong, and the influence of the clothing world on footwear and leather goods trends is crucial. Moreover, especially in the textile sector, increasingly more companies, once focused on “fashion” fabrics, have adapted their productions to different areas too.
But what are the features of the individual fairs? Let’s see them in detail.
PITTI FILATI, which at chronologically is always the first of the trade fair cycle, is important to understand the major imprinting in the sector and to carry out research especially in the field of textures and colours.
The most complete offer in the sector is provided, instead, by PREMIÈRE VISION of Paris, which involves the whole chain in the event. Given that the fair is increasingly a showcase for textile manufacturers and brands, it is important to carefully select which companies to visit through a selection of different thematic areas. The “yarns” area dedicated to yarns and the “knit” area related to knitwear innovations are interesting.
If your field of research also involves companies from the Far East, especially Chinese firms, INTERTEXTILE in Shanghai (or its smaller version, TEXWORLD in Paris) are an excellent reference. The approach of these fairs is different from the previous ones. The focus on quality remains, but volumes gain importance, in fact minimum order values tend to be higher.
Finally, if your focus is more on sport-tech, the most interesting event is TECHTEXTIL, held in Frankfurt every two years. Here you can view a wide range of proposals that combine technical performance with fashion content.