Inspiramais, beyond the seasons.Next July 2018, Brazil’s, Europe’s and Latin America’s fashion producers will meet in Sao Paulo for the new edition of Inspiramais.
The edition of Inspiramais 2019_II will take place on 17 and 18 July 2018 at the Pro Magno Events Centre in Sao Paulo (Brazil). The fashion world will meet once more during this important event to dedicate itself to investigating the references of the Fashion System for the next months. In this edition the event’s theme is “Alchemical encounters that set trends”.
Hundreds of materials for the 2019 seasons – components, fabrics, prints, synthetic materials, decorations, accessories, various supplies and other items – will once more make “Inspiramais Latin America’s only materials design and innovation salon to receive so many visitors and professionals from other countries”, stressed Walter Rodrigues, coordinator of Assintecal’s Design group. We are talking of products that become references for the production of clothes, bags, belts, shoes, accessories, jewels and furniture.
Among the novelties is the announcement of the fair’s new name, which abandons the classic concept ‘Winter and Summer’ using instead only the year followed by the Roman numbers I and II, based on the period in which the fair takes place.
Walter Rodrigues explains this choice this way:
We no longer want to set the date of validity of a product. Since we are designing the fashion of the future, we no longer need to stress whether it is for the winter or summer seasons, especially in a country such as Brazil, where both seasons live together all year round. We aim at a much more connected fashion that perceives the product as something capable of living longer in the collections of the brands.