Inspiramais: the future is ZenThe Show of reference in Latin America for design and innovation in the field of materials ended this past June 5 in São Paulo: a special date, which celebrated its tenth anniversary with over 7 thousand visitors, 180 exhibitors, and more than 900 materials proposed in a genuine ‘Brazilian identity’ scope. The next edition will be held from 14 to 15 January 2020.
A successful tenth anniversary was celebrated by Inspiramais, the Show of reference in Latin America for design and innovation in the field of materials and accessories, which was held in the Pro Magno Events Center in São Paulo, Brazil, from 4 to 5 June, and promoted by Assintecal (Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods), CICB (Center for the Brazilian Tanning Industry ), Abit (Brazilian Textile Apparel Industry Association), Apex-Brasil, and Brazilian Leather.
The event welcomed around 7 thousand visitors, including design and fashion industry professionals and the main players of the market, with around thirty representatives coming from Portugal, Mexico, Argentina, Columbia, Peru, Paraguay, Guatemala and Ecuador who were invited as part of the Buyer project, with the expectation of generating a revenue of 6 million dollars over the next 12 months.
The event remained true to its ‘mission’ of proposing itself as a hotbed of new ideas and materials that faithfully reflect the Brazilian identity through an original project that is developed throughout the course of the year under the guidance of Walter Rodrigues (Coordinator of the Assintecal Design Center) and a team of 23 fashion designers and consultants, which sees the entire Brazilian industry involved. The result is the development of a genuine and authentic ‘Brazilian fashion’, which is however in line with global trends.
This edition of Inspiramais, in particular, focused on developing the ‘Zen’ theme, with respect for personal individuality and the ideas of others, as underlined in the words of Walter Rodrigues: “We are witnessing a growing reinforcement of the ‘mentality of design’ process, a feeling of well-being that rises above avant-guardes without meaning; an aware consumption, made up by responsible choices and also by a new interpretation of human beauty”. In fact, it’s no coincidence that the very same international runways are redefining the same concept of ‘beauty’ in a spirit of diversity and inclusivity: a beauty that goes beyond race, size, and age; and of white, young, and thin models. “In a period of time ruled by dualisms, it is clear that it is not only clothes, but rather aesthetic and cultural concepts to determine whether or not the consumer desires comfort, glamour, or freedom” – comments Rodrigues.
After an age of exaggerations, it’s time to gather up what’s left and recycle it, making use of creativity and taking advantage of new technologies. Humanity is moving towards a pathway of awareness in which there is an intimate connection between man and nature, a correct use of resources, along with the concept of recycling and a circular economy, which serve as the new guidelines for fashion and the development of brands. The awareness of ‘who I am’ and ‘what I do’. We must learn to be more than simple ‘consumers’ and transform ourselves into ‘users’. The guiding principle of this new order is to ‘be present’, with 360° participation and interaction with all the aspects of a product.
The Zen philosophy in fashion – Creation
One again the inspirations come from nature and are aimed at reconnecting man to reality.
- unique textures, shapes and finishes must be seen as the starting point in the creation of new products.
- drapings of materials and the strength of simplistic and timeless design result in a fresh and delicate look connected to a time of contemplation
- the seaside, the surface of the Earth, and humanity that crosses over it, are all closely connected and this results in new innovative and meticulous models, with an eye to the future
- the action of man on the earth and the action of nature on the legacy left behind by man give life to corrosive, rusty, oily, and post-fossil fuel aspects
- synthetic waste and the action of nature upon it serve as an inspiration in textures, finishes and shapes.