ISPO, 80 thousand physical visitors and 300 thousand digital onesISPO, the leading fair for sports products, which was held from 3 to 6 February 2019, ended with a turnout of 80 thousand visitors: protagonists of the event, sustainability and digitalization, together with the new eSports arena.
The fair of reference for the world of sports with a focus on winter sports, ISPO hosted a selection of products characterised by a strongly international scope: of the 2,943 exhibitors, a good 89% was foreign arriving from countries like Germany, China, France, Great Britain, Italy, Taiwan, and the United States.
The leading themes of this edition were sustainability and digitalisation. The exhibiting firms presented many products with sustainable materials and processes in order to reply to the growing demand of consumers for greater environmental awareness: “The sports industry has an opportunity to become trailblazers and to set standards before government regulators take matters into their own hands. – declared Arne Strate, General Secretary of the European Outdoor Group (EOG) – Sustainability has also become a business model”.
In terms of digitalisation, “ISPO Munich showed there is a deep, untapped pool of potential for the brands and retailers of the sporting goods industry. This can fuel growth and, above all, energize the industry. – declared Klaus Dittrich, Chairman and CEO of Messe München – This is why we introduced the area of eSports this year”. The eSports digital arena broadcasted talks and games on the fair’s own Twitch channel, with over 300,000 visualisations. Numbers that outline the level of the project, representing an extraordinary opportunity for the entire sports industry, particularly in terms of reaching young target groups: “Failing to think digitally is not an option. – commented Stefan Herzog, General Secretary of the Association of German Sports Retailers –The world is changing and each of us must change, too. ISPO Münich offers specialist retailers everything they need to be competitive today and tomorrow”. According to Herzog, also platforms like ISPO Digitize play a fundamental role. Since its premiere a year ago, ISPO Digitize has become the place to go for manufacturers and retailers of sporting goods who want to learn about digital products and services and, above all, visualize the potential of digitalisation. The next ISPO Digitize Summit will be held on July 3 and 4, 2019, in Munich.
In conjunction with the event, ISPO Munich Sports Week now in its second edition organised together with sporting goods retailers, fitness partners and brands with a passion for sports more than 170 different events that provided athletic excitement and fun for sports aficionados, among others. The highlight was the ISPO Munich Night Run presented the evening of February 2, which drew a record number of over 650 participants.
The next edition of ISPO will be held from January 26 to 29, 2020, in Munich.