Lumberjack strives for excellenceThe maple-leaf brand continues its growth in the wake of an ambitious path that aims to enrich and expand its brand awareness and brand philosophy. The special guest at Pitti Uomo was Franco Morbidelli, top rider of the Estrella Galicia 0.0 Marc VDS team, where Lumberjack is the official sponsor
The new SS19 collection of the UN.Code footwear and clothing line – launched by Lumberjack in FW17-18 – was recently presented at Pitti Immagine Uomo. This follows up on the success that, going beyond expectations, will see it distributed in almost one hundred mid-high end stores from August. The launch of its high-end line has also had a driving effect on exports – which in 2018 will have an 18-20% impact on sales – allowing the brand to enter into prestigious partnerships with qualified distributors in Russia and the Far East. This translates into the opening of dedicated corner stores in Hong Kong and China. Two important flagship stores will also be opened in September: one in the prestigious Dubai Mall, United Arab Emirates, and one in Mongolia, the first in the country.
“It is a positive moment for us, one in which the market is rediscovering the value of authentic brands like ours and this is amply demonstrated by the results that reward the quality and attention that have always distinguished us,” commented Andrea Vecchiato, CEO of Lumberjack.
In addition, while continuing to favour traditional sales channels, the brand is also focusing on marketing and communication by investing strongly in the digital channel, something in which it believes a lot. The first step of which was the sponsorship of the Estrella Galicia 0.0 Marc VDS team, in particular by making Franco Morbidelli, the top rider of the team, its Ambassador. It is the first of a series of special testimonials able to amplify, with their dynamic and sporty essence, the values of the brand, which have always been the emblem of an “UrbaNature” style – a true philosophy of life – symbolising quality and performance. A winning team, one that unites the Italian footwear brand with the sports team, and that already plans new appointments focusing on the balance between the values of sport, nature and city life.