MFF: an increasingly international publicMore than 15 thousand visitors filled the aisles at the “Fairyland for Fashion” event organised by Messe Frankfurt France-MFF, which was dedicated to the entire fashion industry, with the shows of Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld and Texworld Denim Paris, from 11 to 14 September in Paris-Le Bourget.
The organisers are satisfied, announcing the strong international turnout in visitors, with 80% of foreign visitors arriving above all from the United Kingdom, Spain, Italy, and Turkey. Each nationality experienced significant growth: from France with +11%, to Italy (+5%), Russia (+7%), Switzerland (+16%), India (+17%), South Korea (+15%), Lebanon (+14%), Canada (+7%), Argentina (+8%), Columbia (+5%), and Tunisia (+11%).
This edition was characterised by the debut of Leatherworld Paris, the show dedicated to leather and fur collections for fashion accessories. With 44 exhibitors, further enrichment was provided by the presence of a collective of South African companies organised under the sponsorship of the Saflec-South Africa Leather Export Council, featuring producers of apparel and designers of bags and leather goods. Thus, the event completed the offering of the MFF trade shows, with a programme of fashion shows enlivening it even more. “Many visitors appreciated this first show, and had a positive attitude when you take the business climate into consideration – commented Michael Scherpe, President of Messe Frankfurt France – Our aim was to offer leather and fur to our public. We must say that the expectations from fashion brands on the subject are very high. Satisfying consumers who pay greater attention to the composition of materials and keeping costs of raw materials under control is becoming a significant challenge. Leatherworld Paris, by focusing on what is so essential in the manufacturing of a product and the product itself, meets this demand in full. At the same time, it satisfies the companies’ appetites for leather and fur”.
The most prominent of the MFF trade shows was Texworld Paris, which was an inspiration to 1058 visitors, with its collections of fabrics, materials, components, and trimmings. Its selections were enriched by the opening of new Hall 3, which showcased thirty producers of knitwear, cotton, and wool accessories. Even the trimmings segment expanded, with its proposal of buttons, zips and ribbons.
The layout of the fair was also supported by dedicated itineraries: Small Order Itinerary, which featured companies that accept smaller orders, and the Sustainable Sourcing Itinerary, dedicated to eco-friendly and ethical offerings at the fair with GOT, Organic Exchange, Blusign, SA8000, and Wrap certified products. There was then the Elite Sector presenting the show’s top selection, with the very best designer labels in terms of quality and performance. Additionally, the segment dedicated to silk, with a wide variety of techniques and developments, attracted the attention of European and American buyers. Finally, Texworld Denim was the point of reference for companies specialised in the production of this cult classic fabric.
“We’re delighted with the energy and enthusiasm evident at this season’s show – declared Michael Scherpe, President of Messe Frankfurt France – the business at Elite was brisk, with an encouraging start for the silk segment and regular attendance by visitors, despite some problems with travel and a new international exhibition calendar, which affects Asia in particular. The main textile show in Shanghai has been pushed back to the end of September. The main concern was that there would be a decline in visitors from Asia, but that was not the case at all. Paris as a fashion venue retains that certain something that is its drawing point”.
The next edition of the MFF trade shows is from 11 to 14 February 2019.