New goals for the ‘Design na Pele’ projectWith a focus on the virtuous synergy between art and leather, Design na Pele is part of Brazilian Leather, the project dedicated to the promotion of Brazilian leather exports, which is coordinated by the Centre for the Brazilian Tanning Industry (CICB).
Design na Pele, one of the most popular initiatives put forth by the Brazilian leather industry, which is now in its third edition, enters a new and important phase of development. The goal is to once again create a virtuous synergy between art and design, leather and footwear, but with new possibilities.
The 2013 and 2015 editions, in fact, saw the creation of highly creative products destined for the home and fashion industry, developed by important Brazilian designers with the collaboration of local tanneries. These products were then the protagonists of traveling exhibitions that made stops in Hong Kong, Milan, and São Paulo, as well as in other cities, but which were never destined for sale. Starting with the new edition, instead, the project is ready to involve other industries, with the aim of making these products available on the market, as underlined by the curator of this project, Rafael Andrade.
Among the partnerships forged as part of the Design na Pele initiative, we find that of the footwear manufacturer Kildare + the designer Ronaldo Fraga + the tanneries Curtume Rusan, Curtume Moderno and Couros Bom Retiro, for the development of an athletic line of footwear made out of ultralight and resistant leathers. There is then the collaboration between footwear producer Guilhermina + the designer Patrícia Viera + the tannery Couros Bom Retiro, which gave life to creations in innovative colours and with sophisticated effects like lace, embroideries, and mosaics.
Design na Pele is part of Brazilian Leather, the project dedicated to the promotion of Brazilian leather exports, which is coordinated by the Centre for the Brazilian Tanning Industry (CICB), in collaboration with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), and with the support, starting this year, of the Brazilian Shoe Manufacturers Association (Abicalçados), and the Furniture Industry Association of Bento Gonçalves (Sindmóveis).