New initiatives for 2019 FimecThe largest leather footwear trade show in Latin America develops strategies in search of another successful edition
The 43rd Fimec (the international fair for leather, chemical products, components, machinery and equipment for footwear and tanneries) will take place from 26 to 28 February 2019, at the Fenac pavilions in Novo Hamburgo, Brazil. From production to logistics, the fair presents all the new developments relating to hides and skins, chemical products, components, machinery, technology and innovation for the entire footwear sector.
The CEO of Fenac, Marcio Jung is satisfied: “Compared to the last edition, we have already filled up more than 80% of the exhibiting space. This year, the focus is on the visitor, we are working hard with major players of national and international footwear to attract more qualified visitors to Fimec with strong advertising abroad.”
One of the new features for the next edition is the highly anticipated Fábrica Conceito (Concept Factory), a space that will demonstrate real-time footwear production to show visitors how technological processes are applied to products exhibited at the fair.
In its last edition, the fair brought together more than 500 exhibitors with professional and qualified visitors from more than 37 countries, 14 of which from Latin America. One of the new initiatives for this year was the Fimec Forum, which thanks to its success has already been confirmed for the 2019 edition. Its activity aims at generating knowledge of new technologies, businesses and innovation, inviting renowned footwear professionals from Latin America and the world. The event will be held in parallel with Fimec on 27 February 2019.
The fair will also feature the Fimec Studio, a space run by Coelho Assessoria Empresarial and Studio 10 dedicated to fashion trends, which will create moments of interaction and experience for Fimec visitors. In this stimulating setting, visitors will be able to touch the products designed according to surveys and research on consumer behaviour. In 2019, the theme for the Studio will be “Converging Relationships”, addressing the theme of different generations increasingly connected to the virtual world. “This interaction creates new behaviours that consequently generates new consumption characteristics,” emphasises Christian Thomas, designer and director of Studio 10.