Obuv, below forecastsFour days of medium-fine and luxury footwear in Moscow did not completely satisfy the forecasts made on the eve of the event, with a drop-off in attendance numbers and great attentiveness to prices by buyers.

Apr 11, 2018
Posted in: , Fairs , News

obuv

A slowdown characterised the 49th edition of Obuv Mir Koži, organised by Assocalzaturifici in partnership with the BolognaFiere Fairsystem from 20 to 23 March at the Moscow Expocentre. The partial recovery of Made in Italy footwear in Russia and CIS, which had created a cautious feeling of optimism among operators on the eve of the event, did not translate into a significant increase in turnout or orders booked at the fair. On the contrary, there were fewer Russian buyers in attendance with a preference for lower prices. In fact, out of the 150 Italian exhibitors at the fair, those who outsource one or more of their production phases with the intent of keeping their prices low were rewarded. A practice criticised by Assocalzaturifici and by those who have invested in offering a 100% Italian-made product, which has more or less contributed to the creation of two distinct Made in Italy segments. Instead, things went better for the forty leather goods businesses present in Moscow, with much more rewarding results for them, but with the same attentiveness to prices by buyers.

There were other factors, however, contributing to the less than satisfactory performance of this edition, and they were all external to Obuv’s offering:  from the rouble’s exchange rate, to the obligation of the elections, ending with the more than burdensome tax regime and constant changes to customs regulations that foment confusion and the fear of having goods seized in customs.obuv18

As far as the event’s contents are concerned, alongside the central Made in Italy offering that represents around 70% of the selectionobuv2, were exhibitors coming from 12 other countries, including Belarus, France, Germany, Portugal, Russia, Spain, Turkey, Thailand, and UK. Moreover, there was a rich programme of seminars and meetings, including the presentation of the season’s fashion trends staged by Trendsquire.
The next edition of Obuv will be held from 22 to 25 October 2018 once again at Moscow’s Expocentre.

 

You might be interested in
Simac Tanning Tech

Simac Tanning Tech

Great achievements at Simac Tanning Tech: the three days from 20 to 22 February 2018 at FieraMilano ended with remarkable results, registering +18% in visitors, as well as a significant increase in foreign turnout (+19%).

Milano Unica presents: “Nations to Nations” a union of cultures and traditions

Milano Unica presents: “Nations to Nations” a union of cultures and traditions

The event dedicated to the A/W 2019-20 trends kicks off the appointment of 10-11-12 July 2018 at the Fiera Milano Rho

Première Vision: business, inspiration, and experiences

Première Vision: business, inspiration, and experiences

Première Vision Paris ended with a turnout of 54,500 visitors coming from 120 different countries, rewarding the innovations proposed at the fair, the quality of the project dedicated to renewing the exhibition areas and forum, along with the success of Wearable Lab & Shoe Manufacturing.