OutDoor’s earlier dates were a successThe number of visitors who met at Lake Constance was very high; the opinion on the new thematic division of the trade fair and its opening to the running world was positive.
The 24th OutDoor could count on the presence of 21,412 professional visitors (2016: 21,507) from over 90 countries. A reward for the higher number of exhibitors, the broadened offering and the change of the dates. Mark Held, General Secretary of EOG, declared: “The earlier date has proved to be a successful move, with a healthy number of visitors through the doors”.
The 965 exhibitors thus showed that the international outdoor sector is in good shape and maintains its innovative power across all product segments.
Andreas Schechinger, Tatonka CEO, had a similar opinion: “For our company, the OutDoor show continues to be the most important event in our calendar. It’s where we present our brand and products to retailers and media. We welcome the widely-debated earlier dates. In fact, the show has been turned back into a common kick off for the ordering process. We’re aware that not everyone sees it like this, however, change never leaves everyone happy”.
The thematic subdivision, designed to be closer to the needs of the sector, and the four new areas, Lifestyle Collection, HangOut, Water Sports and Running, were important to offering a more comprehensive overview of the market and to reaching new customer groups.
The new Run & Trail-Summit, for example, had over 100 specialised visitors, among which some of the most important retailers of the running sector. A huge success for the trade fair.
The themes HangOut and Running, which made their debut during the 2017 fair, will be central also in the 2018 edition. A rendezvous that will also be the occasion to celebrate the 25th anniversary of OutDoor, from 17 to 20 June. At Lake Constance, it will also be possible to attend the German Bouldering Championships organised by the German Alpine Association (DAV).