Première Vision Paris surpasses 60,000 visitorsThe Parisian Show, with its six complementary shows (Yarns, Fabrics, Leather, Designs, Accessories, Manufacturing), closed its doors on 21 September 2017 with a return to growth, recording an encouraging 7.5% increase in the number of visitors.
The September edition of Première Vision, which has become increasingly multidisciplinary and innovative-inspired, presented the fashion trends for the A/W 2018/19 formulated by 1900 exhibitors from 57 countries, with a total of 60,565 visitors (up by 7.5% vs. September 2016). In particular, international attendance increased by 8.5%.
This positive mood suggests a turning point for 2017 compared to the past, as confirmed by Première Vision’s Barometer, the tool developed to study the economy of creative fashion materials. In fact, 2016 showed a reality made up of lights and shadows, with the index relating in particular to leather exhibitors that fell by 0.8% in volume, while 2017 brought encouraging signs both for textile exhibitors and leather exhibitors, albeit in a framework of profound transformation linked to retail digitalisation, multi-collections and the new needs of Millennials.
Returning to the edition just ended, several new developments were introduced to make the event bigger and better, starting with the ‘Bag&Shoe Manufacturing Area’, dedicated to leather and footwear manufacturers, which was added to the 5 existing thematic areas. For the first time PV also launched a Country Focus, which saw Tunisia as the main protagonist, proposing a capsule collection entitled “The National Collection” designed by Braim Klei. The sourcing tools were also strengthened with the integration of ‘The Sourcing Connection’, whose offer completed the Manufacturing section. But the Show also confirmed its vision of the future and of creativity, with the ninth edition of the PV Awards, which were awarded to Aqpel (Spain), Ahlskog Tannery (Finland), FC Creacio | Innovacio (Spain), Nova Kaeru (Brazil).
The Première Vision MARKETPLACE will debut in 2018
Première Vision’s slogan of “Cloud of Fashion” also inspired the business strategies of the event. In fact, the launch of the new MarketPlace was announced for 2018, a B2B platform that aims to keep alive the PV community beyond the time boundaries imposed by the show days. A platform where suppliers and manufacturers can keep in touch, exchange information and conclude business. The aim is to keep pace with the changing needs of the industry, which is constantly calling for quicker product renewals and at the same time, an increasingly shorter time-to-market.
Première Vision Marketplace will be a B2B ecommerce platform containing a selected catalogue of companies and trend information, and hopes to become a facilitator for relationships between exhibitors and visitors.
A new ad hoc company (Première Vision Digital) was created to oversee the new digital project which employs about 15 people. Some figures (expected) outline the conformation of the project: 1500 companies involved, 70 thousand products “exhibited” among hides, textiles and accessories, providing a potential buyer base of about 250,000 buyers.
The future of PVL
Marc Brunel, manager of Première Vision Leather, takes stock of the present and anticipates the future of the event.
We are very satisfied with the progress of the event. There was an excellent attendance of visitors from Italy and France and, most importantly, all the Major Brands were present.
What can be expected from future editions of PVL (the next edition, dedicated to Summer 2019 is scheduled for 13 - 15 February)? “We will continue to work on making the layout of the exhibition more convenient and functional. In fact, footwear and leather accessories and components will be repositioned in the Leather Pavilion, and we will continue to select some important manufacturers of finished products. The aim is to create the District’s logic inside the Premiere Vision Leather pavilion. For example, it will allow those wanting to create a line of shoes from scratch to find all the necessary suppliers in one place. In addition, there will also be an area dedicated to new exhibitors (in particular, from Brazil and Mexico).”