Schmid and Carmina Campus, when trends start with sustainabilityFor the next F/W 2018-2019, Schmid and Ilaria Venturini Fendi continue working together to give new life to production stocks. From the circular economy to quality fashion, teaching the art of tailoring and dressmaking to women in prison, to help them reintegrate into society.
“Save waste from waste” could be considered the motto of Ilaria Venturini Fendi whose Carmina Campus brand is inspired by production waste and unsold stock. She draws inspiration from what is usually considered as waste, but that in the brand’s philosophy becomes precious materials to create new products.
This is also the case for her next F/W 2018-2019 collection, whose originality is rooted in the recovery of unsold stock from past collections, materials that have now been superseded by a fashion that devours styles and trends at an increasingly frenetic pace, as well as from old samples and stock funds.
Schmid – a leading Milanese supplier of fabrics for shoes and bags manufactured by the world’s most important brands – has opened its doors and established a collaboration with Carmina Campus to transform fabrics from past collections into new, must-have accessories.
Schmid has already been working with Carmina Campus for two years, and confirms her longstanding commitment to circular fashion and to the recycling and reuse of materials for more sustainable and environmentally friendly fashion.
Hobo, messenger bags and big shoppers, as well as evening clutch bags and shoulder bags for school and the office; each piece made by Carmina Campus, with Schmid materials, is unique and unrepeatable, as are the materials that come back to life when ‘worn’ by creations of the brand.
The vinyl materials inspired by 50s pop art that are finished with leather inserts and transformed into small evening clutch bags are an example. They are then combined with handles and closures made with military belts to create practical comfortable extra-large bags for the day.
These materials are not only used to create new collections, but also projects with a strong social impact, in line with “Made in Prison” programs developed by social cooperatives operating within some Italian women’s prisons reunited in the Socially MadeinItaly initiative, where the Schmid materials become large shoulder bags.