SmartPixels: Augmented reality and footwearNowadays, we talk a lot about augmented reality, above all with reference to smartphones. The same concept can be applied to the footwear sector

Nov 21, 2017

SmartPixels, the French startup that at the end of 2016 saw the début of its innovative technology in the Nike Store on the Champs-Élysées, Paris, thought about it.

SmartPixels is an extremely precise augmented reality system that works thanks to the 3D mapping of objects, a projector and an app connected to the system.

The operation is simple: you put the shoe under the projector. The system recognises the model and applies colours and textures chosen by the customer to it through the application interface.

20161122_221317-e1480341383554-1170x676

The system, which was actually born to facilitate and optimise the prototyping stage, is well-suited to in-store communication solutions, representing a great solution to facilitate the product customisation or the customers’ interaction with the product. With just one “neutral” product you can show the development of an entire collection and, at the same time, explain its characteristics.

There are advantages for production too: the footwear company can customise and locate the user experience via software, easily managing the various stores around the world; it can receive a real-time feedback of the interaction with customers and plan production and stock.

You might be interested in
Farewell to Cavaliere Giovanni Bergozza, founder and soul of Bergi S.p.A

Farewell to Cavaliere Giovanni Bergozza, founder and soul of Bergi S.p.A

The farewell service for the Cavaliere Giovanni Bergozza, the founder and soul of Bergi S.p.A, who died on March 30, will be celebrated today at 4 pm in the Cathedral of Ognissanti in Arzignano.

Miran presents its new IN-CLOUD collection

Miran presents its new IN-CLOUD collection

The new “IN-CLOUD” collection of midsoles and accessories.

WF and Winshoes, the new machines by Wintech for the safety industry

WF and Winshoes, the new machines by Wintech for the safety industry

In its history, Wintech has always operated in the safety footwear sector with the thermoplastic boot of the WLX series, providing assistance and solutions to customers operating in this sector.