Prototypes resulting from a partnership between Ars Sutoria, Vibram and 5 Italian design studios were presented at Lineapelle
The Trends Presentation of Ars Sutoria Research Team, that for some years has been organizing meetings with invitation in the most important Italian cities, sees the addition of new collaborations and experiments. Vibram, in fact, has been partner of the latest presentations of July, featuring trends for A/W 2014-15, in which more than 60 designers took part. This step towards the lifestyle segment by a technical brand such as Vibram has created curiosity and led to a cooperation between the Ars Sutoria research centre and the firm in Varese.
The aim was to blend concepts and styles proposed by the Ars Sutoria Trends Guide with Vibram’s new offers. For several seasons many brands, also luxury ones, have chosen Vibram soles to enhance new hybrid models of footwear or for lifestyle sneakers. This intensive collaboration has produced diverse results.
On one hand Vibram’s participation at seminars on trends organized by Ars Sutoria, on which occasions the staff of the firm offered participants a technical presentation of the characteristics of its soles. On the other hand the creation of 9 footwear prototypes with Vibram soles, all inspired by trends processed by Ars Sutoria from different design studios. The models were then shown during Lineapelle in a special area of the Vibram stand.