Ecoalf was founded in 2009 with the vision to stop using natural resources in a discriminatory way in order to preserve them for future generations, to do this the mission is to create a new generation of recycled products with the same quality and design as the best non-recycled products. In the last 10 years, Ecoalf has developed more than 400 recycled fabrics, recycling more than 250 million plastic bottles, 80 tons of discarded fishing nets, used tyres, thousands of tons of Post-Industrial cotton and wool… saving more than 63 million litres of water in the recycled cotton collection. In 2015, through the Ecoalf Foundation, Ecoalf started the Upcycling the Oceans programme: a worldwide venture that helps in the removal of marine waste from the seabed and a second life through recycling.

Made from unique, environmentally friendly, ultra-lightweight materials such as knitted fabric, the ‘Ecoalf Ocean’ yarn, the new loafers are unisex and adapt well to everyday life thanks to the versatility and flexibility that has always been a feature of Ecoalf collections. As for the aesthetics of the soles, Michelin drew inspiration from the sculptural shapes of the MICHELIN Pilot Sport car tyres.

“Michelin has been working for years on the development of high-performance soles, but this is the first time the Group has produced a sole using waste materials from the mould of Ecoalf’s own soles. This innovation is another example of how our commitment is constantly striving to increase the performance and sustainability of our products”, says Christian Delhaye, Managing Director, Michelin Lifestyle Limited.

Incorporating waste materials has clearly limited the use of raw materials, the waste itself and improved production efficiency, not only reducing the number of steps, but also CO2 emissions (14,773 tons saved) and water consumption (384.188 litres).

“We are very proud of the result obtained from the collaboration with Ecoalf”, adds Antonio Ferrante, President of JV International – the global strategic partner chosen by MICHELIN for the design, development and production of high-performance technical soles under the MICHELIN brand. “Innovation and research are an integral part of JV International’s DNA, just as they have been part of Michelin’s DNA for over a century. Today, our work on Michelin soles combines technology and production methods that are increasingly respectful of the environment”.