Renowned for its dark look that is also glamourous at the same time, in an intriguing mix of bold rebellion and sophistication, while presenting an experimental attitude and evening clothes that are never too severe, Ann Demeulemeester is the special guest of Pitti Immagine Uomo 101. The iconic brand established in Antwerp in 1982, which today is the protagonist of the new pathway set into motion by visionary entrepreneur Claudio Antonioli, celebrates its first 40 years with an event which, through different forms of creative expression and in a synchronized way, will tell the future, past, and present tale of the Ann Demeulemeester style. “We have always loved the style of Ann Demeulemeester – says Lapo Cianchi, Director of Communication and Special Events at Pitti Immagine – both for her nonconformist approach and ability to calmly, yet resolutely, occupy a precise space on the international scene, as well as for her aptitude for renewal, while remaining faithful to an original intuition”.