The historic brand, which represents seven tanneries in the districts of San Miniato and Santa Croce sull’Arno, presents the sustainable JCM collection, born from the union of three artists representing respectively the world of image, fashion and music: Nick Cerioni, Rossella Jardini and Marvely. The project, which has accessories as its protagonist, combines green attention to the new languages of the contemporary, tied to the concepts of freedom, inclusivity, functionality and transversal creativity. It was presented last 24 September, with a special video on MILANOFASHIONWEEK.CAMERAMODA.IT. In addition to having created the accessories, the artists are also the protagonists of the ADV campaign where they wear their own creations. Rossella Jardini, historical former creative soul of Moschino and founder of its eponymous line, has created two bags, one decorated with hearts and one with jewel motifs, as well as different footwear models.
Marvely, known for the musical tracks Rho Fiera and Jim Morrison, but also dancer, DJ and producer, created for the occasion cowboy boots in black leather with handmade chromatisms embroidered with constellations, as well as a briefcase to wear on the shoulder or to carry like a backpack.
Nick Cerioni – celebrity stylist by the likes of Maneskin and Dark Polo Gang, presents two unisex mini bags that can be used both individually and together, flanked by a decorated and customised loafer with a fil rouge carabiner for the entire collection.