In the Twenties, it was Salvatore Ferragamo to create with the skins of red snapper and sea leopards some of his most beautiful creations. The use of fish skins, which during the time of autarky was a virtue made out of necessity, returns today to fuel a project in the sign of sustainability rewarded by the Worth Partnership Project, a four-year initiative of the European Union that favours collaborations between designers, creatives, manufacturing companies and tech firms to develop innovative products: Fish_Fish.
Born from the combined creative vision of Kralova’s Spanish design and the company specialised in applied research for the conservation and protection of oceans and marine environments, Blue Marine Service Soc Coop, Fish_Fish has set itself the goal of promoting a discard material like fish skin, so it can be transformed into an innovative, organic, and biodegradable material destined for collections of no-gender shoes. “It is possible to have a cool design created in a sustainable way that benefits the very best partnership, that of Man and Earth – underlines Zuzana Kralova, founder of Kralova Studio – The Fish_Fish projects aims to demonstrate that also the footwear industry can recycle and reuse raw and innovative materials that satisfy the requirements of durability, comfort and the essential values of sustainability”.
Fish_Fish uses fish skins that come from sustainable fishery in the Adriatic Sea: waste material from the food industry, it is ennobled by a process of natural tanning and dyeing. This high-quality, eco-designed product (designed with circular economy in mind) is produced in a local infrastructure in the Alicante district with an important heritage and manufacturing tradition of footwear, in plants that use energy from renewable sources and a efficient use of water, with respect for the environment.