According to the wealth of data from the latest Première Vision Paris, Pitti Filati and Milano Unica among others, fashion is responding to economic downturns and international uncertainties with openness and commitment. Weavers face a broad spectrum of insecurity. The slowdown in Chinese growth, the slowdown in demand in Europe and protectionist tensions have undeniable consequences on the business climate.”But amidst the gloom, bright factors are perceived. Now brands are committed to sustainable fashion.
This green wave is impacting all sectors. Topping the list of mobilized countries: France, then Germany and Scandinavia, according to reports from several exhibitors including Italy’s Omniapiega. This pleat specialist struck an immediate chord with a certified biodegradable recycled polyester. At Italy’s Achille Pinto and Lisa, as well as France’s Philea, the talk is now about the reality of recycled and sustainable materials. “Visitors are informed and determined,” adds Sara Canobbio. The company’s coordinator is presenting an exclusive collection of viscose fabrics labelled Fsc and Ecovero, polyester stamped GRS and REPREVE, and GOTS or BCI guaranteed cotton, and noted that: “The interest felt during the launch was clearly reflected at the fairs in the high-end French and Italian markets.” For Portugal’s Sampaïo, the shift is clear: “Some 30% to 40% of the requests we received are for environmentally friendly products. It’s a real groundswell,” says José António Silva from the company’s sales department.
Sports specialists are also catching the green wave and riding it. In the fast-growing Sport & Tech sector, companies were delighted with the welcome given to new products. “The results are exceeding our expectations,” says Giorgio Gallino, sales manager at Spain’s Sportwear Argentona. Its interlock knit in recycled polyester and Lycra headed up their orders. “Very positive moment”, said Italy’s Pontetorto Sportsystem, whose Biopile process (which doesn’t release plastic micro-particles in the water) was very popular. The same enthusiasm was expressed at Miti: “The meetings with buyers are very constructive and the attention given to our recycled nylon, polyester and elastane interlock is very gratifying” said Laura Gambarini, Marketing Director. Overall, recycled high-activity knits are in high demand, whether bi-stretch (Fieratex), fast drying (Tianhai, Miti) or made from water-repellent nylon (Hitop & Zentex).