No physical structures or trips by plane or train: from today, all that is needed to participate in
an international trade fair is a mobile phone and an internet connection. From 15 July to 15
September 2020, the Bsamply start-up will host the Bsamply Tradeshow Project on its
innovative platform. The first textile trade show held entirely online simulates all the processes
of an offline event. In fact, the special feature of the platform is the possibility to guarantee a
simple and immediate interaction in real time: as in a real fair, participants will be able to make
contacts, consolidate and expand their sales network, request samples and place orders.
Traditional exhibition stands will be replaced by private digital showrooms, with areas reserved
for a limited number of customers and others accessible to everyone, according to their needs.
The experience is enriched by the possibility to use the data collected in a strategic way to
identify trends and to make more accurate decisions. The digital appointment will involve about
one hundred companies producing raw materials for clothing brands, including Italian and
international excellences such as NIPI Italia (creator of Thindown, the world’s first 100% Made
in Italy down fabric), the historic Linificio and Canapificio Nazionale, the Portuguese TMG –
Têxtil Manuel Gonçalves, Nastrificio Bernardi, the Sodà company with its handcrafted
production carried out inside a mill, the noted Clerici Tessuto company and Larusmiani, the
oldest clothing and tailoring brand of Via Montenapoleone.
“Since its foundation in 2017, Bsamply’s goal has been to digitise the fashion industry, a sector
that unfortunately is still not in step with the times,” explains Andrea Fiume, CEO and founder
of Bsamply. “Certainly, the months of lockdown have given a great boost to this process and
tools like ours have proved to be crucial. What’s more, Bsamply has started to offer its system
under license to trade fairs and important textile companies that need to have their own white
label system to interact with customers. By integrating online and offline, it will be possible to
optimise the sales process and greatly reduce the environmental impact.”