Top sustainability for Icebug

Designed with outdoor activities and winter field trips in mind, the new ADAK is a collaboration between Icebug and Michelin focused on sustainability. The shoe features a nabuk DriTan leather upper with recycled Merino Woolpower felt, while the waterproof layer is made from recycled PET with 50% GRS certification. The lining is in biodegradable Primaloft Bio, and the MICHELIN outsole is made of FIBERLITE, with 20% less rubber. The outsole pattern has added grip on slick surfaces while the big treads allow more flexibility and traction on snow. The central insole in technical fabric adds extra lightness.


Ecco, top danish shoe brand, presents the new EXOSTRIKE designed alongside Michelin for high performance and urban style. The outsole, specialty made for the winter model, is inspired by MICHELIN X-Ice tyres, and has extra durability thanks to its reinforced, ultra stable base. The outsole carvings provide a better grip and adaptability, while the side gussets add an extra layer of control.

MAMMUT's lightness

Among the swiss brand's newest products there is the ALNASCA KNIT II LOW GTX, suitable for a wide variety of mountain activities. The outsole, designed by MICHELIN R&D and inspired by rally race tyres provides precise touch, excellent traction and foot control. The distinctive treading design gives maximum performance on rocky and wet surfaces. Another new model is the NORDWAND KNIT HIGH GTX®, the first boot fully crampon comatible. Featuring an outsole both very robust and flexible, ideally suited for walk-up terrain and mountaineering with an ultralight insole made in PU granting a 40% weight reduction compared to traditional insoles.