Supernatural workouts!

Supernatural is the world's first virtual reality full-body fitness training service. Created for the Oculus Quest headset and connected to your smartphone, Supernatural offers daily workouts from expert coaches, detailed monitoring, an extensive catalog of musical tracks and the ability to train in the prettiest locations on earth (and other planets!) without leaving your home.


2 new novelties from Merrell

Designed specifically for women, SIREN 3 GTX boasts Q FORM® 2 stabilization technology and a Vibram® Megagrip for maximum safety on every terrain. Features a mesh and TPU upper and a removable EVA moulded Kinetic Fit™ Tri insole for light support to all three arches of the foot and a double density Q FORM™ 2 midsole with precision heel centering technology for extra comfort. NOVA GTX is the model for moderate trail running, with a shock absorbing foam layer and a TrailProtect™ lining for maximum comfort over long distance runs on difficult terrain.


Phygital gaming for Adidas

Adidas unveils Adidas GMR, an innovative product that joins real life football and digital gaming giving users the ability to boost their FIFA Mobile UltimateTeam™ overall score with their own exploits on the pitch via Google's Jacquard Tag tech. Adidas GMR insoles can be integrated in any type of shoe, allowing players to challenge themselves on the street or on the pitch to unlock in-game rewards, boosting your team scores and competing head to head with the best gamers. Utilizing advanced machine learning algorithms, Adidas GMR recognizes physical movements and tracks shooting power, distance and speed.