As with many other sector trade fairs, also Inspiramais, the Brazilian exhibition dedicated to leathers and materials, design and innovation, and sustainability for the fashion industry in São Paulo, in reply to the pandemic crisis decided to hold its January 2021 edition in a digital format, while adopting however a completely original format.

The edition will be kicked off on the 26th and 27th of January under the theme “Antidote” and will continue for over a month making the latest innovations and a series of services specifically studied to generate business opportunities available on the Inspiramais platform. During the first two days of the fair, there will be live video presentations of the collections and products, which will enliven and make the environment dynamic, while recreating the same emotions of the fair. From the beginning of the event and continuing through the month of February, exhibitors will have a virtual showroom made available to them where they can present collections to customers, post videos and photographs, organise meetings through different applications (e-mail, chats, whatsapp, Google Meet), and use different areas to conduct negotiations and receive price requests, all within a fluid and interactive context.

For those participating for the first time in a virtual fair, the organisation has also created a training programme that will allow the possibilities offered by the platform to be used in the best way possible.

Inspiramais is sponsored by a pool of Brazilian associations: Assintecal, CICB, Abimovel, Apex-Brasil, the Components, Machinery, and Chemical Association, and the Brazilian Leather Project, and is supported by Brazil’s main institutions and partners.