Consumer behaviours, the newest trends, and fast-paced business were at the heart of the latest Inspiramais, that took place January 14th and 15th in São Paulo, Brazil. Visited by 7,800 industry professionals, the most important Latin America’s design and materials innovation fair included the participation of 16 tanneries and great commercial relationships, industry knowledge and different views on the future of consumption, fashion and society in general, as well as new concepts in footwear, accessories, clothing, and interior design.
Inspiramais is carried out by the Centre for the Brazilian Tanning Industry (CICB), the Brazilian Association of Companies of Components for Leather, Footwear, and Artifacts (Assintecal), Abit, Tex Brasil, By Brasil Components and Chemicals, and the Brazilian Leather project, a partnership between the CICB and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to encourage leather exports.
Key points of the two busy days were the appreciation of experience and heritage, prioritizing sustainable practices and giving ample space to the finest quality. These trends are already underway in the fashion industry and present several opportunities for leather – a material with attributes such as unlimited possibility for creation, excellent resistance and natural sustainability.
Among the six special project exhibits was the Leather Preview, presenting the anticipation of upcoming trends with the theme “Free Spirit” setting the tone. There were over 60 unique articles involved, including prototypes of shoes and accessories made out of different leathers from 16 Brazilian tanneries by Arezzo & Co. As Marnei Carminatti, the project’s designer and consultant explains: “The Leather Preview 2021_II is inspired by the theme Free Spirit, which is a reflection on the moment of (r)evolution we are currently witnessing. This moment has a creative feeling very similar to that of the 1970s, a decade marked by counterculture and the strength of street style. We understand that there’s an ongoing reorganization of thinking and fashion that’s consistent with new values: sustainability, transparency, and traceability, all of which are important topics for new consumers. Thus we’re seeking natural finishes, using the smallest number of processes on leather and explore textures, prints, and engravings that enhance its classic, elegant aspects. On the other hand, botany and flora were also an important element of inspiration for creating new textures and prints over leather”.
The upcoming edition of Inspiramais will be held on July 7th and 8th 2020.
La prossima edizione di Inspiramais si terrà il 7 e 8 luglio 2020.