In Italy, the kick-off begins with MICAM: the leading international footwear trade fair, scheduled at FieraMilano Rho from 20 to 23 September, will be held in conjunction with MIPEL, TheOne, Homi Fashion & Jewels Exhibition and Lineapelle – A New Point of View, sending a strong and clear message of the fashion industry’s desire to recover in the spirit of #strongtogether.

The format of the events will be streamlined to only five pavilions (1, 2, 3, 4 and 6), with the first two renamed “Premium” to host the most exclusive MICAM proposal. At the same time, there will be the debut of the area occupied by MIPEL – the international leather and bags show – and by TheOneMilano Special Featured by MICAM – the prêt-à-porter women’s fashion fair – to offer buyers a total look proposal.

Among the contents, safety will be of primary importance thanks to the safety guidelines implemented with Fiera Milano; while innovation and sustainability will be proposed in the MICAM X area; and creativity will characterise the new talents in the Emerging Designer area. Finally, there will be digital content: next to the physical show will be the MICAM Digital Show, the platform created in partnership with NuORDER that will connect brands with 500 thousand retailers worldwide.

The outlook is optimistic and the organisers are getting ready to welcome over 5000 buyers who have already confirmed their participation.


The compass in Europe

The first event after the lockdown in Germany, Gallery Fashion & Shoes, held from 28 August to 1 September in Düsseldorf, according to the Igedo Company organisers “went beyond expectations”. With the participation of 300 exhibitors, of which 54% were foreign, and a selection of 550 brands, it presented a new format that focuses on fashion, shoes, and accessories, which will once again be reconfirmed for the next edition, from 31 January to 2 February.

Moda Made in Italy, which should have been held in Munich from 27 to 29 September, was instead cancelled: Assocalzaturifici explains the reason behind this decision as “necessary in light of the general conditions characterising this difficult moment”. However, thanks to a special agreement between ANCI Servizi and the trade fair district, the brands will have their own showroom open on the same days of the event to meet up with buyers.

In France, from 2 to 4 October, the rendezvous with Premiere Classe is confirmed with its selection of 450 high-end brands and a high level of creativity offered by the ready-to-wear fashion proposals, accessories, and jewellery. The healthcare and safety protocols of the Government has set the number of visitors at a maximum of 5000.

In Spain, the September edition of MOMAD was cancelled and moved to 4-6 February 2021 “with the aim of offering a stronger event – explains IFEMA – in an economic context that will be more favourable to the sectors (apparel, footwear, and accessories) at the fair”.

Finally, in Russia, the authorities have given their official “ok” for trade fairs to start as of 5 September, and so it seems that the fashion footwear rendezvous with Obuv mir Kozhi (20-23 October), which is an irreplaceable appointment for Made in Italy with this market, will in fact take place on these dates.


Uncertainty in the Americas

The on-going healthcare emergency in the Americas pushes the organisers of MICAM Americas + Magic in Las Vegas, in the USA, to cancel its first edition scheduled from 30 September to 2 October, and refocus its efforts on the new digital platform.

In Brazil, the same thing is occurring with Francal, which, with the cancellation of the 2020 summer edition, reschedules with the market from 23 to 25 August 2021 in São Paulo. Instead, for now, the appointment with the Couromoda selection of footwear and fashion accessories is still confirmed from 11 to 13 January 2021.



In Asia, postponed to 2021

Although the situation has returned to normal in many Asian markets, organisers have in any case postponed the main events to 2021. APLF, the fair for leathers and materials in Hong Kong will be held from 30 March to 1 April 2021. Instead, the events organised by Top Repute, Shoes&Leather Guangzhou and Shoes&Leather Vietnam, will respectively be held from 31 May to 3 June in Guangzhou, and from 14 to 16 July in Ho Chi Minh City.


La bussola in Europa

Prima manifestazione dopo il lockdown in Germania, Gallery Fashion & Shoes, dal 28 agosto al 1 settembre a Düsseldorf, secondo gli organizzatori di Igedo Company “è stato al di sopra delle aspettative”. Con la partecipazione di 300 espositori, di cui il 54% esteri, ed una selezione di 550 brands, ha presentato un nuovo format che punta su moda, scarpe e accessori, che verrà riconfermato anche per la prossima edizione, dal 31 gennaio al 2 febbraio.

E' stata invece cancellata Moda Made in Italy, prevista a Monaco dal 27 al 29 settembre: Assocalzaturifici motiva la decisione come “necessaria viste le condizioni generali di questo momento complesso”. Tuttavia, grazie ad un speciale accordo tra ANCI Servizi e il quartiere fieristico, le aziende potranno mantenere uno showroom aperto negli stessi giorni della manifestazione per incontrare i buyer.

In Francia dal 2 al 4 ottobre si conferma invece l'appuntamento con Premiere Classe, con la sua selezione di 450 brand di alta gamma e alto tasso di creatività di moda ready to-wear, accessori e gioielli. Il protocollo sanitario del Governo fissa a 5000 la soglia massima di visitatori.

In Spagna, cancellata l'edizione di settembre, MOMAD si sposta invece al 4-6 febbraio 2021 “con l'obiettivo di offrire un evento più forte – spiegano da IFEMA – in un contesto economico che sia più favorevole ai settori in fiera (abbigliamento, calzatura e accessori)”.

Infine, in Russia le autorità hanno dato il via alle manifestazioni fieristiche dal 5 settembre, sembra quindi confermato l'appuntamento con Obuv mir Kozhi (20-23 ottobre) per la calzatura fashion, appuntamento irrinunciabile del made in Italy nel mercato.

L'incertezza delle Americhe

L'ancora problematica situazione sanitaria nelle Americhe spinge gli organizzatori di MICAM Americas + Magic di Las Vegas, negli Usa, a cancellare la sua prima edizione prevista dal 30 settembre al 2 ottobre e a rifocalizzarsi sulla nuova piattaforma digitale.

In Brasile, segue la stessa sorte Francal che, cancellata l'edizione estiva 2020, dà appuntamento al mercato dal 23 al 25 agosto 2021 a San Paolo. Mentre è per ora confermato l'appuntamento con la selezione di calzature e accessori fashion di Couromoda, dall'11 al 13 gennaio 2021.

In Asia rimandati al 2021Nonostante la situazione si sia normalizzata in molti mercati asiatici, gli organizzatori hanno comunque spostato i principali eventi al 2021. APLF, fiera per la pelle e materiali di Hong Kong si terrà dal 30 marzo al 1° aprile. Mentre gli eventi organizzati da Top Repute, Shoes&Leather Guangzhou e Shoes&Leather Vietnam si terranno rispettivamente dal 31 maggio al 3 giugno a Guangzhou, e dal 14 al 16 luglio a Ho Chi Minh City.