Respect for the planet and society and, at the same time, anticipating the times of science. This is
how CEO Marco Bizzarri explains Gucci Equilibrium, the platform launched in 2018 by the
Florentine brand and now updated with new objectives and communication tools: by the end of this
year the brand aims to reach the target of 100% renewable energy, by 2025 it intends to attain 100%
traceability of its raw materials, for which it also counts on developing innovative approaches for
sustainable supply. Also, by 2025, it aims to ensure 100% alignment with the Kering Standards for
Raw Materials and Manufacturing Processes. The parent company of the brand, which is also
promoter of the famous Fashion Pact, has developed guidelines for responsible sourcing along the
entire leather supply chain, up to the breeding farms. “Last year, when we decided to make a radical
change, that of becoming carbon neutral throughout the entire supply chain, from suppliers and
factories to the stores, we did it because certain goals seemed too timid for us and it seemed like
science wasn’t moving fast enough. This year, we will continue the launch of ‘Gucci Off The
Grid’, our first entirely sustainable line.”
Indeed Gucci Off The Grid is the first collection designed by Creative Director Alessandro Michele as part
of Gucci’s Circular Lines initiative. It uses recycled, organic materials coming from renewable
materials and sustainable sources, such as ECONYL®, a regenerated nylon that uses pre and post
consumer waste and scraps. The collection includes luggage, accessories, footwear and
ready-to-wear items, all gender-neutral, presented with a captivating global campaign directed by
Alessandro Michele himself and created by the photographer and director Harmony Korine. The
eclectic group of inhabitants of the tree house that animates the campaign, shot in Los Angeles
before the health crisis – includes Oscar winner Jane Fonda, environmentalist and explorer David
de Rothschild, and musicians Miyavi, Lil Nas X and King Princess.
The Gucci Off The Grid collection is presented in special FSC-certified cardboard boxes, which
includes a card displaying the Gucci logo containing information on the products and story behind
the sustainability project. The bags come in three bold and vibrant colours: black, orange and
yellow. But the core item of the collection is the backpack: in two sizes, with three front pockets or
with a drawstring. Then there is a square-shaped belt bag, a shoulder bag in two sizes, a shopping
bag with a horizontal or vertical shape and a travel duffel. As for the shoes, the Gucci Tennis 1977
sneakers for him and her, in hi-top and low-top versions, not only have eco-friendly features but
also a label declaring them to be free of animal-derived components. The hi-top sneaker has the
number 77 embroidered on the side panels of the upper. Wallets, pouches and hats complete the
accessories.
“The collection is the result of teamwork, where everybody brought something to the table. And
also in the campaign, there is this idea of dialogue among people who are building something new. I
imagined that we could build a tree house in a city center, all together, like kids playing in the park.
Because all of us need to build this house or to find out that our planet exists, even where it seems
it’s not there, or it’s far away,” said Alessandro Michele.