The iconic American company has ruled: 2020 will be the year of Classic Blue. Number 19-4052, to be precise.
Imagine the deep blue of the sky at dusk, a nuance that instils calm and confidence, these are the words of Leatrice Eiseman, executive director of the Pantone Color Institute: “It is a boundless blue that encourages us to look beyond the obvious to expand our thinking, challenging us to think more deeply, expand our perspective and open the communication flow”. Unexpectedly, Pantone chose to characterize the colour of the year also with sensory experiences: so blue takes on a velvety texture and has the same primitive and salty scent of the ocean.
Symbol of harmony and reliability, according to the psychology of colour, blue has the power to make you relax, bringing balance to the emotional sphere (for example, in a blue room the heart rate decreases and sensitivity to cold increases).
Blue is by far the most popular choice when it comes to brands, appearing in over half of all logos. The color of the year 2020 is therefore an important reference for choosing the perfect denim wash or for the key pieces of streetstyle, but also the shade to bet on for the most important occasions.
Interestingly, Classic Blue brings to mind Pantone’s first Color of the Year. Twenty years ago, in fact, the chosen color was Cerulean, a light blue shade just as reassuring.