The organisers of Prèmiere Vision Paris defined it as a “particular edition”. Especially detrimental to this edition’s results was the Covid-19 healthcare crisis, which led to a 20% drop in visitors, while also affecting the participation of exhibitors, with the loss of 45 Chinese companies that were unable to participate or be represented at the fair by their European teams.
Despite all this, the leading trade show in Paris for the fashion industry succeeded in mobilising almost 45,000 professionals coming from 124 countries around the world and more than 1,700 exhibitors from 48 countries, with the spring-summer 2021 collections of yarns and fabrics, leather, design, and fashion accessories and production, which managed to inspire the market with their high level of creativity and innovation.
The central themes of the event once again revolved around sustainability and technology, issues where Première Vision Group has had a strong stance for some time now, with the aim of supporting the evolution of the fashion industry. The space of reference was that of the Smart Creation area where 58 of the most innovative and visionary exhibitors of the sector presented their eco-responsible innovations and fashion tech. In addition to this, in the Innovation Talks Area a full programme of seminars and debates explored the fashion of tomorrow with especially high attendance.
Dedicated talks and moments for inspiration continued in the forums and seminars presented by the Première Vision fashion team, and especially popular among them was the presentation of the fashion trends – between minimalism and superb finishes with maximum attention to sustainability, research onto textures with thick and coarse effects, materials where the light designs vibrations and effects in movement, hybrid materials between digital and real that open up to new uses and extraordinary 3D effects – and the focus dedicated to the dynamic “Sport & Tech” sector.
Among the experiences offered by the show was also the “Mutations” exhibition exploring the link between technology and nature, the private evening organised at the Museum of Decorative Arts for the “Marche et démarche” exhibit dedicated to the history of footwear, and an exhibition dedicated to lace at Maison d’Exceptions, the creative area in Hall 6.
The next edition of Prèmiere Vision Paris will be held from 15 to 17 September always at Paris Villepinte. The organisers also announced the new earlier show dates for 2021, in accordance with the demands of a market where production and the delivery of collections have greatly multiplied: from 2 to 4 February 2021 for the presentation of the summer 2022 collections, and from 6 to 8 July for the winter 2022-23 collections.