For Sammi Export, the February 2019 edition of Lineapelle represented the opportunity to give substance to the promises of renewal made in the previous months: a moment requiring great efforts by the historic company, which led to a surge in new product offerings on every level, allowing it to forge the way towards new opportunities and unusual scenarios. Highlighting this is the great success of the two newly launched products, which were presented at the fair by Sammi: the WINCH Lacing System with special dial and the NBS new block system. Suspended between the worlds of fashion and sports, WINCH and NBS were two of the leading protagonists of the event, meeting up with the approval and great interest of visitors, enhanced by the innovative stand layout designed by Bertone Design.

WINCH and NBS represent an important signal of Sammi to the footwear industry, which is going through a moment of great transformation and dictating the new terms of innovation of which Sammi is determined to become a primary leader.

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