The challenge: create a sustainable sneaker concept and recount it with visionary storytelling. Accepting this challenge were the students of Arsutoria School, who wanted to make their own contributions to a theme that is more relevant today than ever before, sustainability. Collaborating in the project was Alessandro Viganò – designer and fashion consultant for important brands of like Premiata, Asics, Adidas, Woolrich, Napapijiri and many others – who was in charge of direction, development and supervising students’ prototypes, then made by the Casarano (LE) footwear facility of Elka S.r.l., and to find components and vintage outfits of the “Keep the Barbour” project with Senza Tempo S.n.c., Lugo (RA). The winning projects were the protagonists of the ‘Sustainable Visions’ fashion show by Micam, this past February, together with the students belonging to the Fashion Schools and Academies associated with the Fashion Training System Platform.
HOMMY DIAZ | USA
PROJECT: BILLBOARD RATCHET S N E A K E R
Today, we communicate and we consume all our information through portable digital devices, and yet brands continue to invest billions of dollars every year in vinyl billboards. Such billboards are resistant to water and tearing, with UV-protection, and as such, are not biodegradable products, with an average lifespan of a month before they are taken down. From this reflection is born ‘Billboard ratchet sneaker’, a “call to action” to explore the sustainable potential of recycling vinyl waste into components for sneakers.
JAVIER A. MOGOLLÓN | SPAIN
PROJECT: KEEP THE BARBOUR
The most sustainable fabric is that which already exists’: this is the assumption at the basis of the project that involves the brand, end customer, and designer in the reuse of surplus products, used clothes and leftover fabric scraps that fill the warehouses of producers. In this way, a circular economy is created in which it is possible to develop new products from unused resources. The Barbour Bellbird Oxford sneaker is made from classic leftover Barbour material with Goodyear “Sneaker” welting, so as little glue as possible is used.
LAURA GIANCOLA | USA
PROJECT: CONCEPTUAL CONSTRUCTS
The concept is founded on the ideas and principles of Sol Lewitt, a leading American artist in the conceptual movement, and on his artistic manifesto “Paragraphs and Sentences on Conceptual Art”: “When an artist uses a conceptual form of art, it means that all the designing and decisions were determined ahead of time and the execution becomes mechanical. The idea becomes a machine that creates art”. The “Conceptual Constructs” sneakers were conceived following the same conceptual constructions, where a series of instructions to be followed were established with the aim of transforming the pre-established concept into a reality. The result is a sustainable sneaker in knit material, made from fibres derived from recycled plastic and a non-virgin rubber sole that is recyclable.
LORENZA CICOLINI | ITALY
PROJECT: ARCTIC VIBES
The “Arctic Vibes” sneaker is inspired by the passion of the stylist for arctic nature in its purest and most uncontaminated beauty. Externally it is made up by “apple skin”, an innovative fabric derived from the industrial discards of apple fibre, while internally, there is recycled and recyclable “snowdrop” fabric, which is Vegan and nontoxic, with 80% “seaqual” yarn obtained from recycled PET and 20% recycled PES. The iridescent vinyl of the inserts is material recovered from the leftover collections of a famous “cruelty-free” fashion brand. Finally, the sole is made from rubber, which is mostly recycled from industrial discards: an aesthetic choice that holds strong to its sense of style.