The creativity of artists, Italy and the colours of the Italian flag. These are the ingredients of SupergaLab@Home, a project that would like to represent a message full of pride for starting back up again, which was launched by Superga in collaboration with Carioca®, the brand specialised in products meant to help develop the creativity of children.
The project, which was launched in June, has the silhouette of the iconic white Superga 2750 as its protagonist: a perfect canvas on which many artists were invited to express their creativity, while respecting however two parameters, the theme of “Italy” and the exclusive use of the Italian flag’s colours.
The unusual creations are then posted on the Instagram profiles of the selected illustrators with a hashtag that refer to the pages of Superga and Carioca.
What better message than this for communicating the desire to restart to the Superga community?