Sustainability represents a challenge that can no longer be put off by companies in the fashion system, which, urged on by the greater awareness of consumers who are increasingly attentive to what is behind the brand, are called upon to convert industrial processes by applying new technologies.

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This is what was discussed during the conference that outlined the opportunities for different players in the fashion industry. The North Face on behalf of VF Corp demonstrated how dialogue with politicians as a vehicle for change is critical. Zalando emphasised the interaction between digital innovators and the world of fashion, also as a vehicle for making the supply chain transparent. C.L.A.S.S. shared the pathway of how sustainability can be integrated into a circular economy approach in the fashion industry, from both a strategic standpoint and in consideration of case histories pertinent to the supply chain. Caudalie, from the cosmetics industry, pointed to technological innovation as a driver of sustainability, leading it to also establish a new research and natural formulation laboratory. conv-milanoimg_2044

Finally, OVS presented the event for circularity devised by 25 college students, as protagonists of the “Circularity Ideathon” held the day before: a marathon of studying and discussion by Millennials on the challenges presented by the circular economy. The resulting document identifies for each of the five different phases of design, manufacturing, marketing and communication, distribution and sales, and post-sales life, the best practices to undertake.

Wrapping up the conference was Giusy Cannone CEO of FTA: “Converting the processes of a company towards a pathway of sustainability is not something that can be done overnight. In this moment, however, compared to some time ago, there is clear attention by some leaders on this theme who are seriously evaluating and outlining the steps needed to achieve sustainable company status”.