Zero impact on nature: this is the ambitious goal that Timberland strives to achieve by 2030, by focusing on circular design and a use of regenerative agricultural materials.
“We imagine a boot that puts more carbon back into the land than what was emitted during production. – explains Collen Vien, director of sustainability for Timberland – To achieve circularity, products will be made using materials that would have otherwise gone to waste like plastic bottles, scrap leather, scrap wool… They will also be designed to be recyclable at ‘end of life’, so they can be disassembled and made into something new. We are incredibly excited about this journey, and hope to inspire the industry as a whole to work together and change the trajectory of our collective future”.
In pursuit of its 2030 goal, Timberland is working to build a regenerative leather supply chain in the U.S., Australia, and Brazil, and is working with regenerative farmers for the creation of new rubber, cotton, wool, and sugarcane supply chains. It also announced a partnership with the Savory Institute to fund research into the tangible benefits of regenerative agricultural practices. The first result of this new pathway is the launching this fall of its first collection of boots made using regenerative leather, with plans to scale significantly in the coming seasons.