On 13 June, a delegation of Chinese students from the Tsinghua University of Beijing had the unique opportunity to visit an Italian fashion school.
Last week Ars Sutoria School promoted an interesting cultural exchange between Italy and China by welcoming EMBA students from the Tsinghua University of Beijing. The course was organised by the Chinese University under the patronage of Kopenhagen Fur, and consisted of a training program in fashion management. The students were then taken on a series of visits to different footwear companies.
The first was the Caribù footwear company, a production centre for one of the biggest brands in Italian accessories, Henry Beguelin. The company, founded in 1975, is a thriving company with more than 100 flagship stores in the world. The distinctive feature of the footwear and leatherwear brand lies in the duality of the collections, which are both traditional and innovative. The tradition of the brand comes from the manufacturing process, which is performed entirely by hand in Vigevano, while the contemporary spirit comes from the lines of the collections and the global image.
The students from Tsinghua were amazed by the care and attention to detail of the company’s products and by the passion of the owner, Tullio Marani, who talked about the goals of expanding the brand globally with new openings in Asia and China. In the afternoon, the group then had the opportunity to visit the splendid Clara Garcovich showroom in the beautiful setting of a historic residence in Corso Venezia 16, Milan. Garcovich is a leading Italian agency in the promotion and organisation of events for the fashion and luxury industry.
The young and dynamic agency is able to personalise the communications according to the needs of its customers. The brands managed include very important names with different positionings: Timberland, Red Wing, Leghilà, Cycle, and Azzurra Gronchi are just an example of the brand’s eclecticism. The agency also organises special activities for luxury brands, such as golfing events for Rolex.
The students of the Tsinghua University were impressed by the Garcovich agency’s ability to find solutions and create communication strategies adapted to each customer based on the positioning and soul of the brand itself. At the end, students met Riccardo Rizieri, the young founder and footwear designer of the Rizieri brand.
The Rizieri creations are an Italian excellence, even in foreign markets such as the U.S. and Japan. The aim of the brand is to expand its distribution. Riccardo welcomed the delegation to his boutique in Via Ponte Vetero, Milan, where he talked about his work as a designer and described the process that goes into making a shoe, from the idea to the design, passing through the custom-made last.